Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business
Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.
Start your journey with an MVP.
MVP aka Minimum Viable Product. To simply put it - MVP is the first step to validate your idea for a business.
How it works
Why you need MVP?
It's a first step towards giving life to your IDEA!
One step at a time 🙂
What is an MVP?
MVP is the product of the product discovery process, built through the development. It’s the beginning of giving life to the IDEA. MVP is made based on the features crucial for implementing primary business objective, as proven during the product discovery phase.
Market Fit
There’s no point in creating a product that no one wants. Identify the existing problem, your proposed solution or service should solve that problem for the users. Understand the target market better before development even starts.
Feature Prioritisation
Distinguish which features are necessary and nice to have and are essential for the MVP to fulfil its purpose. Make sure that the core functions of the product are covered. Users also pay attention to the UI design. Gathering feedback is useful to plan the next steps in product development.
Defining KPIs
Properly defined key performance indicators (KPI) will help build a strategy for experimentation with the product. Goals should be realistic and understandable. For example, think about download and launch rate, percentage of active users or customer lifetime value.
Water Testing
Prepare a go-to-market strategy and connect with your customers. Seeing users interact with the MVP - what works, what needs to be improved - is valuable data required to plan the next steps in line with the Lean Methodology approach. Test, change, improve - and create the best product possible.
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